How much revenue do IBM, Microsoft, Oracle and SAP really generate in the cloud business? The inquiry can hardly be responded seriously, because the industry heavyweights show their cloud income in an extremely creative way.
IBM claims to have achieved a whopping 9.4 billion dollars in sales in the cloud business within twelve months , while Microsoft reports more than 8.2 billion dollars. Can these numbers be true? The analysts David Mitchell Smith and Ed Anderson investigate this question in a recent Gartner report. One answer is: The manufacturer's gen on the fog sales achieved differ in many ways. Those who try to shed sunlit on the darkness usually compare apples with pears.
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The industry giants show their cloud revenues
in a very creative way.
"Some providers have been peddling misleading cloud
sales figures for a long time," the augurs explain. "They use
cloud-related growth rates as a marketing tool to raise their profile in the
highly competitive cloud growth markets." Often the corporations wanted to
use it to influence their stock market valuations.
Gartner analyst David
Mitchell Smith advises CIOs shouldn't trust IT manufacturers' cloud numbers.
$ 9 Billion Cloud Revenue: Too Good To Be True?
The relevant IBM figures appear particularly opaque to the
analysts . Just recently, Big Blue claimed $ 9.4 billion in cloud sales in 12
months. That spoke at the same timemanagementof $ 4.5 billion in annual revenue
from "as-a-service" products. What's the difference? No clear
information can be found in the figures for this. According to IBM, the latter
category includes, for example, infrastructure, software, platform, business
process, data and analytics-as-a-service sales. In addition, the group also things
to see other services, including the implementation of public, private and
hybrid environments for customers.
If, in the end, everything revolves around services when it
comes to cloud computing , the question arises: "Which cloud sales at IBM
do not fall into the as a service category?", The Gartner experts tease.
There are many possibilities, including classic professional services, private
cloud, enabling technology, hosting or simplyOutsourcing.
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world
Smith and Anderson
find the statement from the top of IBM that cloud sales have grown by 70
percent year-on-year is interesting . Because this also makes it clear how
badly other segments are doing in comparison. In fact, sales in the traditional
IBM divisions fell by one percent over the same period. These include, for
example, Global Technology Services, Global Business Services, software, Systems
Hardware and Global Financing.
Harriet Green, General Manager Internet of Things (IoT) at
IBM, announced the new Watson IoT headquarters in Munich in mid-December 2015.
Around 1000 employees are to work on new solutions for the Internet of Things
in the Bavarian capital.