Market potential for
business devices
The fact is that the increasing mobility of employees in
companies will lead to action. The user companies will have to start developing
their enterprise mobility strategy in the coming months. The providers have a
special role to play here, as advisory and integration skills will be an
important factor in the selection of the platform.
In any case, the enterprise market for mobility is so
attractive that none of the opponents will buy anything for free. Not even
Apple, which is currently floating in a different sphere in terms of sales and
profits. (bw)
The additional integration of Windows Phones into the
existing oneInfrastructuresuch as Microsoft Exchange is therefore usually much
easier. Only recently, probably not least because of this fact, BMW decided to
roll out over 57,000 Lumia devices .
Nonetheless, Microsoft also has to keep working hard on its
mobile business. In terms of its coverage of the entire smartphone market,
Microsoft is a bit behind in third place among the major providers. However,
the company is well aware of this. Microsoft is therefore increasingly focusing
on rolling out the business apps that were developed for the classic desktop on
the other platforms in addition to Windows Phone (Windows 10).
This enables user companies in the medium term despite the
use of Android- or iOS devices to maintain or even expand the Microsoft stack.
In the medium term, users can therefore also use Office apps, e-mail programs,
developer tools and other well-known Microsoft solutions on Android and iOS devices.
The best system houses 2014 for mobility projects
The best system houses for mobility
projects
As part of our annual satisfaction study, users rated around
360 mobility projects with grades between one (very good) and six (very bad).
Here you will find the five system houses with the best average ratings.
Real potential in the enterprise business
If you consider the potential that an enterprise orientation
of the providers brings with it, it becomes clear how important it is to
develop further in the enterprise market. In order to be able to support
companies that have not yet managed to develop an enterprise mobility strategy,
a broad consulting and implementation competence must be available on the part
of the provider or your partner right from the start.
This creates a lot of potential that is still unused today.
If one assumes, for example, that the Dax-30 corporations in 2013 will have
1.52 million Employeeemploy and equip each of them with a smartphone and a
tablet , these alone can account for around 9 percent of the total sales
figures with an estimated total volume of 34 million devices sold according to
Bitkom . If you take a more differentiated look at the market potential for all
large companies with more than 500 employees, the result is a target group of
around 10 million employees. From this, market potentials of 850 million to 1.4
billion euros per year can be derived, depending on the equipment and frequency
of replacement purchases.