The smartphone pioneer Blackberry wants to win back the fans of its old models with the new "Classic" device. Time will tell whether it will succeed.
The helm was ultimately taken over by John Chen, who was
born in Hong Kong and grew up in the USA. The electrical engineer with a
master’s degree from the California Institute of Technology is said to have
tried to sell RIM , but the rumor that has spread recently that he is in talks
about a merger withSamsung Electronics given, Chen denied.
Blackberry would be an attractive takeover candidate. That Companieshas around 44,000 patents and still has a large fan base among professional users. Blackberry was able to catch up with new models and designs. RIM has also been producing tablet computers since 2010 .
At the beginning of 2013, RIM changed its name and has since
called itself like its best-known product, namely "BlackBerry". Chen
now sees the company as well positioned again. He wants to reinvent Blackberry
as a service provider for the Internet and networked devices as well as in
healthcare.
Even if the now 54-year-old Lazaridis has been awarded numerous honorary doctoral hats, he regrets having dropped out of his studies shortly before graduation. Lazaridis is considered generous because over the years he has made large sums of money available from his private fortune for research and development. Even without a degree and despite all the setbacks, Blackberry inventor Mike Lazaridis remains on the Forbes list of the richest Canadians.
BlackBerry Classic
Blackberry lost massive market share and is now a niche market. Mike Lazaridis, technology freak and creative mind of the company, had missed some trends. Finally, at the end of 2012, he gave up his post asCEOthat he has held since the company was founded. He was followed by Thorsten Heins from Gifhorn. But the former Siemens manager was not very lucky. Heins had to take his hat back in November 2013.
But this ignorance was to take revenge. RIM lost market
share, Apple set design standards and, since October 2008, Google has been
mixing up the market with its Android operating system. Just like Apple,
Blackberry also delivers its smartphones with its ownoperating systemthe end.
But the free, operational Android software became the most popular smartphone
operating system. In the second quarter of 2014, the global market share was
84.6 percent.